Measurement Approaches

The NPI has so far catalogued over 80 value and performance measurement innovations that have emerged during the past 10 to 15 years.

These innovations can be classified into the following five categories:

Focus

Value and Performance Measurement Innovations

Intangibles Indicators Market Cap The"Capitals" Value Streams
Selected examples

- FASB's Intangibles Project

- Value dynamics

- Brookings Report

- Balanced scorecard

- KPI's

- Market Cap - Book Value Gap Analysis

- Economic Value-based analysis

- Intellectual Capital

- Human Capital

- Societal Capital

- Intangibles value streams

- Event-based enterprise value streams

How the innovators define the problem

- Intangibles not fully reflected in financial statements

- Gap between market and book value

- Accounting measurement is not sufficient basis for strategic management of enterprise

- Enterprises are not managing gap between book (current operation) and market value

- Enterprise are not managing major components of "capital" that account for the majority of enterprise value

- Traditional transaction-based (value realization) accounting provides no insight into performance of organization in creating value

How the innovators describe the solution

- Measure and disclose fair value of intangible assets

- Set goals and track performance using a broad framework of metrics

- Decompose market cap into current and future growth value components, and create system for tracking drivers of future growth

- Frameworks and systems for measuring customer, human, structural, and other "capitals"

- Parallel value creation measurement system that models the potential of future value streams and tracks performance in realizing it

Of the 80+ approaches, VMRC has selected an initial set of 7 approaches that will be available for assessment in the initial round of measurement profiling. Further information about each approach is available through the online profiling system.

Approach

Innovators / Exemplars

What it is

How it works

Intangibles

IP Valuation

Business valuators

Method for estimating the value of intangible assets using a conventional valuation approach

Conventional tangibles valuation approach applied to intangibles, using the market, cost, or income valuation methods.

IP Score¨

 

Danish Patent Office

Software that incorporates a method for valuing patents

Uses a set of qualitative inputs combined with basic financial data to project a Net Present Value for individual patents, which can be aggregated into an overall portfolio value, along with related analytics.  (Details at www.ipscore.dk )

 

Indicators

Balanced Scorecard

Kaplan, Norton

Framework for measuring organizational performance

Develops a framework of 20-30 metrics for tracking performance in four categories (financial, customer, internal processes, learning and growth) linked to strategy and related objectives. (Details at www.bscol.com )

 

Market Cap

Future Value ManagementTM

Accenture, Burgmann

 

Market cap is decomposed into cash, value of current operations, and the residual is Future Value.  Various analytics are proposed to estimate how various actions could potentially influence the value of this residual in the future.

 

Capitals

IC RatingTM

Edvinsson, Intellectual Capital.se

Method for valuing intellectual capital / non-financial assets

Proprietary tool based on Edvinsson's work. IC is decomposed into various components, each of which is assessed in relation to Efficiency, Risk, and Renewal.  Approximately 250 elements are rated using a scale adapted from Standard & Poor, where AAA is "best grade" and D is "worst".  It is not yet clear whether the methodology also generates a financial valuation.

 

IC Reporting

Danish Ministry of Industry, Germany's Wissensbilanz initiative

Method for external reporting on IC

Provides a framework for external reporting on intellectual capital, based on pilot projects in Denmark and Germany

 

Value Streams

Intangibles Value Stream Modelling

Sullivan, McLean, CICA

Method for quantifying the value potential of tradeable intangibles

Models the value streams associated with intangibles taking into account multiple contexts and perspectives.